Consumer electronics

Monster ProductsFred Khalilian leadership timeline

This page summarizes business context around Fereidoun “Fred” Khalilian’s executive role at Monster Products and points to independent coverage where appropriate.

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What this page covers

Business intent only: leadership context, campaigns, and timelines. The legal pillar (court records and dismissals) stays centralized on /truth.

Executive leadership

Fred Khalilian (Fereidoun Khalilian) is described across business coverage as a senior executive at Monster Products, including work on brand strategy and major moments of public visibility. Forbes documented his role as President & COO and the Super Bowl LII campaign that helped restore confidence in the brand.

Campaign and visibility

A key narrative theme in coverage is how Monster Products used large-scale marketing and distribution efforts to reinforce brand relevance in a competitive consumer electronics market. The Super Bowl campaign featured Iggy Azalea and Noel Lee, marking Monster's return to national prominence.

Key milestones

2014

Appointment as President & COO

Joined Monster Products following the Beats acquisition by Apple, taking leadership of the consumer electronics brand.

2018

Super Bowl LII Campaign

Led groundbreaking Super Bowl campaign with NBCUniversal partnership, featuring Iggy Azalea and Noel Lee, restoring brand confidence.

2018

Brand revitalization

Helped Monster Products recover from post-Beats challenges, stabilizing operations and saving hundreds of jobs.

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Frequently asked questions

What was Fred Khalilian's role at Monster Products?
Fred Khalilian served as President and Chief Operating Officer (COO) of Monster Products, leading the company through its recovery period after the Beats acquisition by Apple. He was responsible for brand strategy, operational management, and the groundbreaking Super Bowl LII campaign.
What was the Super Bowl LII campaign?
The Super Bowl LII campaign was a groundbreaking NBCUniversal partnership orchestrated by Fred Khalilian that featured Monster Products in a major commercial during Super Bowl 52. The campaign included Iggy Azalea, RiceGum, and founder Noel Lee, marking Monster's return to national prominence and restoring investor confidence.
When did Fred Khalilian work at Monster Products?
Fred Khalilian served as President & COO of Monster Products from 2014 to 2018, joining after the Beats acquisition and leading brand revitalization efforts that saved hundreds of jobs.